Now that I'm working full-time as a Graphic Designer, here's what I see from brands as the latest and greatest trends in the industry. I think 2023 is going to be a wild ride because AI has entered the mainstream arena.
Although AI is affecting the field of graphic design, it's all good stuff and will help everyone save time. We already use the aid of computers, so embracing AI is a natural step. First up, we have 3D typography. I think 3D is part of the graphic design future. I see more brands using 3D typography in their designs, adding depth and dimension to their messaging. Think about bold, chunky letters with texture and personality. I've seen this with sports branding. Variable fonts are popular too. AI can help with spacing and may be better at kerning than software in the future.
Next, we have the return of retro design. That's right, the 70's, '80s and '90s are making a comeback. Expect to see lots of neon colors, bold patterns, and pixelated graphics. Nike is using neon colors on their Dunk Low shoes. Embracing nostalgia, I think that vintage typography will also have a place. Depending on the brand, old-school typefaces, hand-drawn lettering, and distressed textures will be used. Vintage typography is all about authenticity and character, so expect to see it used in branding for products that have a more traditional, artsy feel. Old Navy and Ralph Lauren are good examples.
What About Color?
There isn't much more important than the use of color. I think we will see more muted pastels. Dusty pinks, sage greens, and soft blues. Muted pastels add a touch of elegance to designs, while still being playful. Plus, they look great on Instagram. New Balance is using it on their sneakers this year. You can also find it on the Nike Dunk Low.
Speaking of Instagram, we can't forget about social media design. With more and more people spending their time scrolling through their feeds, it's essential for brands to have eye-catching, thumb-stopping designs that stand out from the crowd. Short videos, and playful animations are hot in social media design.
Abstract Shapes and Patterns
Another trend that's been gaining steam is the use of abstract shapes and patterns. Abstract designs can be used to create a sense of movement and energy in a design. Modern designs use this most often. Botanical abstracts are hot.
Speaking of modernity, we have the rise of minimalist design. Minimalism has been a trend for a while now, but it's not going anywhere anytime soon. Expect to see lots of clean lines, white space, and simple typography including icons in 2023. Minimalism is all about simplicity and clarity, and it's a great way to create designs that are easy on the eyes and great for the user.
Sustainability in 2023
With more and more consumers becoming aware of the environmental impact of their purchases, companies like Kellog's are using recycled paper, soy-based inks, and other sustainable materials in their branding and packaging. It's important to stay on brand when venturing into new territory, like Addidas does with its Primegreen fabric and other clothing made of recycled materials.
So there you have it. Of course there's many more options. If you're a designer or a brand owner, you need to stay on top of trends if you want to create designs that are fresh and eye-catching in 2023. There's more competition than ever. The next few blogs will dig deeper into AI and graphic design.
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I am a Graphic Designer who loves to learn and probably thinks too much.